Apple's market share is bigger than BMW's or Mercedes's or Porsche's in the automotive market. What's wrong with being BMW or Mercedes?
Change yourself and your work will seem different.
It had long since come to my attention that people of accomplishment rarely sat back and let things happen to them. They went out and happened to things.
Boredom is one of the most blissful feelings.
To invent, you need a good imagination and a pile of junk.
Workers of the world unite; you have nothing to lose but your chains.
Find out what you really love to do, and then find a way to make a good living doing it.
If you think of yourselves as helpless and ineffectual, it is certain that you will create a despotic government to be your master. The wise despot, therefore, maintains among his subjects a popular sense that they are helpless and ineffectual.
Thought, backed by strong desire, has a tendency to transmute itself into its physical equivalent.
If you're trying to create a company, it's like baking a cake. You have to have all the ingredients in the right proportion.
If you're bored with life, if you don't get up every morning with a burning desire to do things, you don't have enough goals.
Hell, there are no rules here - we're trying to accomplish something.
Those who vote decide nothing. Those who count the vote decide everything.
This is the real secret of life - to be completely engaged with what you are doing in the here and now. And instead of calling it work, realize it is play.
Once you start a working on something, don't be afraid of failure and don't abandon it. People who work sincerely are the happiest.
When things go wrong don't go with them
In every job that must be done, there is an element of fun. You find the fun and - SNAP - the job's a game!
I fear not the man who has practiced 10,000 kicks once, but I fear the man who had practiced one kick 10,000 times.
The majority of people who fail to accumulate money sufficient for their needs are, generally, easily influenced by the opinion of others.
You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new.
Success is a lousy teacher. It seduces smart people into thinking they can't lose.