There is nothing more difficult to carry out, nor more doubtful of success, nor more dangerous to handle, that to institute a new order of things

The best way to destroy an enemy is to make him a friend.

Don't wait to be successful at some future point. Have a successful relationship with the present moment and be fully present in whatever you are doing. That is success.

Formulate and stamp indelibly on your mind a mental picture of yourself as succeeding. Hold this picture tenaciously and never permit it to fade. Your mind will seek to develop this picture!

When asked, 'How do you write?' I invariably answer, 'one word at a time.'

No man needs sympathy because he has to work, because he has a burden to carry. Far and away the best prize that life offers is the chance to work hard at work worth doing.

Work and worship are necessary to take away the veil, to lift off the bondage and illusion.

Many are stubborn in pursuit of the path they have chosen, few in pursuit of the goal.

Apple's market share is bigger than BMW's or Mercedes's or Porsche's in the automotive market. What's wrong with being BMW or Mercedes?

There is one weakness in people for which there is no remedy. It is the universal weakness of lack of ambition.

Make them laugh, make them cry, and back to laughter. What do people go to the theatre for? An emotional exercise. I am a servant of the people. I have never forgotten that.

Rich people have small TVs and big libraries, and poor people have small libraries and big TVs.

The successful leader must be willing to assume responsibility for the mistakes and the shortcomings of his followers.

Art calls for complete mastery of techniques, developed by reflection within the soul.

I don't want to achieve immortality through my work... I want to achieve it through not dying.

But Marge, what if we chose the wrong religion? Each week we just make God madder and madder.

I'm not the smartest fellow in the world, but I can sure pick smart colleagues.

No one ever is defeated until defeat has been accepted as a reality.

Thought, backed by strong desire, has a tendency to transmute itself into its physical equivalent.

You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new.

If you aspire to the highest place, it is no disgrace to stop at the second, or even the third, place.