I never pick up an item without thinking of how I might improve it.

You never achieve success unless you like what you are doing.

Be a yardstick of quality. Some people aren't used to an environment where excellence is expected.

Success is not to be pursued; it is to be attracted by the person you become

When inspiration does not come to me, I go halfway to meet it.

Apple's market share is bigger than BMW's or Mercedes's or Porsche's in the automotive market. What's wrong with being BMW or Mercedes?

Anticipate the difficult by managing the easy

No man can taste the fruits of autumn while he is delighting his scent with the flowers of spring.

No business which depends for existence on paying less than living wages to its workers has any right to continue in this country

A lot of companies have chosen to downsize, and maybe that was the right thing for them. We chose a different path. Our belief was that if we kept putting great products in front of customers, they would continue to open their wallets.

Riches do not respond to wishes. They respond only to definite plans, backed by definite desires, through constant persistence.

If I had eight hours to chop down a tree, I'd spend six hours sharpening my axe.

Once you start a working on something, don't be afraid of failure and don't abandon it. People who work sincerely are the happiest.

What I cannot create, I do not understand.

Coming together is the beginning. Keeping together is progress. Working together is success.

You've got to be very careful if you don't know where you're going, because you might not get there.

Nothing will work unless you do.

There is nothing impossible to him who will try.

The secret of success in life is for a man to be ready for his opportunity when it comes.

It's a terrible thing to look over your shoulder when you are trying to lead - and find no one there

Success is never final. Failure is never fatal. It s courage that counts.