Apple's market share is bigger than BMW's or Mercedes's or Porsche's in the automotive market. What's wrong with being BMW or Mercedes?
The major reason for setting a goal is for what it makes of you to accomplish it. What it makes of you will always be the far greater value than what you get.
By failing to prepare, you are preparing to fail.
If you think of yourselves as helpless and ineffectual, it is certain that you will create a despotic government to be your master. The wise despot, therefore, maintains among his subjects a popular sense that they are helpless and ineffectual.
Pleasure in the job puts perfection in the work.
When you play, play hard; when you work, don't play at all.
Only put off until tomorrow what you are willing to die having left undone
Without work, all life goes rotten, but when work is soulless, life stifles and dies.
Many people would no more think of entering journalism than the sewage business - which at least does us all some good.
Your most unhappy customers are your greatest source of learning.
Personally, I enjoy working about 18 hours a day. Besides the short catnaps I take each day, I average about four to five hours of sleep per night.
Success means we go to sleep at night knowing that our talents and ablities were used in a way that served others.
Rich people have small TVs and big libraries, and poor people have small libraries and big TVs.
The superior man understands what is right; the inferior man understands what will sell.
There is but one dependable method of accumulating and legally holding riches, and that is by rendering useful service.
You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new.
If we all did the things we are really capable of doing, we would literally astound ourselves
If it's me against 48, I feel sorry for the 48.
To be clever enough to get all that money, one must be stupid enough to want it.
Anticipate the difficult by managing the easy
All your dreams can come true if you have the courage to pursue them