Apple's market share is bigger than BMW's or Mercedes's or Porsche's in the automotive market. What's wrong with being BMW or Mercedes?

For a man to conquer himself is the first and noblest of all victories.

A creative man is motivated by the desire to achieve, not by the desire to beat others.

Because ideas have to be original only with regard to their adaptation to the problem at hand, I am always extremely interested in how others have used them...

This is the real secret of life - to be completely engaged with what you are doing in the here and now. And instead of calling it work, realize it is play.

Of all the things I've done, the most vital is coordinating those who work with me and aiming their efforts at a certain goal

As you start to walk out on the way, the way appears.

Please all, and you will please none.

Nothing is particularly hard if you divide it into small jobs

Change yourself and your work will seem different.

It is the set of the sails, not the direction of the wind that determines which way we will go.

Effective communication is 20% what you know and 80% how you feel about what you know.

I believe in the Bible. I believe that all good things come from God. I don't believe I'd sing the way I do if God hadn't wanted me to.'

If youre in the luckiest one per cent of humanity, you owe it to the rest of humanity to think about the other 99 per cent.

Tell the audience what you're going to say, say it; then tell them what you've said.

Good things happen to those who hustle.

Percentages are why I am rich.

It is your decisions, and not your conditions, that determine your destiny.

Formulate and stamp indelibly on your mind a mental picture of yourself as succeeding. Hold this picture tenaciously and never permit it to fade. Your mind will seek to develop this picture!

Every action has its pleasures and its price.

If you're trying to create a company, it's like baking a cake. You have to have all the ingredients in the right proportion.